Cronulla Shark’s 2024 Membership program. The concept needed to be applied across merchandise products, as well as the website and digital assets.

The campaign’s aim is to drive existing members to renew membership and to expand beyond the geographic boundaries of the Shire into NSW, other states and overseas with either a digital, interstate or international membership.

Sharks want to be perceived as both strong and high performing as well as nurturing and caring. Striking the right balance between their competitive team spirit and caring for their community.