Soul Alive was created to restore the balance in your life; to help you live a mentally healthier and happier life.

They wanted to refresh their social media presence and to create a consistent style, with the upcoming launch of the new app. The brief was 'clear and calm' with the main demographic being female, 30-35.

To me, ‘clear and calm’ immediately makes me think of nature. The use of earthy tones and nature photography connect to the feeling of being grounded. Simple shapes and lines connect each design together to create a cohesive style.