Branding and collateral design for Pasta Prego. A fast casual pasta bar solely serving takeaway pasta at the $12-$15 price point.

Their mission is to serve restaurant quality pasta at a reasonable price. The branding needed to reflect that they offer a premium product, regardless of the price offered to patrons.

The clean and modern style reinforces that it’s a quality product while the playful shapes and typography add an element of fun and quirkiness to show the casual personality of the brand. The organic shapes reference the shapes and curves found in pasta.