Self directed branding and collateral design for Ophelia, a fine jewellery boutique based in London, UK. Born from a passion for timeless elegance and a keen eye for modern trends, Ophelia seamlessly marries the traditional with the avant-garde.

Crafted with precision and artistry, each piece tells a story of sophistication and enduring style.

The branding needed to feel luxurious, modern and high-end. The use of photography with minimal graphic elements and copy allows the pieces to remain the focus of the design. Pairing a traditional serif typeface for the logotype with a sans-serif typeface marries the idea of classic and modern together.