The Bloom Room is a plant nursery focusing on sustainability, with a mission to foster a harmonious relationship between people and nature.

Their vision for the brand was for it to feel welcoming and rustic. The use of a traditional serif font for the logo and vintage style florals creates a romantic and homely feel.

Earth tones bring warmth to the design, evoking a sense of rustic charm. The rich, organic hues of browns and greens, create a comforting and grounded ambiance, reminiscent of the natural beauty of flora.